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According to a survey by the Austrian Retail Association, Halloween will generate around €90 million for domestic retailers this year. Austrians spend an average of €74 on the holiday, which is particularly popular among young people. Halloween is becoming more important every year.
“According to the latest Trade Association Consumer Check, two-thirds of Austrians plan to shop specifically for Halloween,” says Rainer Will, managing director of the Trade Association. Reppublika Research & Analytics surveyed 1,013 people aged 18 and over online on behalf of the association between September 25 and October 2, 2025. The results show that Halloween spending has increased significantly compared to last year, when an average of 59 euros was spent.
Candy is most popular for Halloween
Candy (51 percent), pumpkins (32 percent), and snacks (31 percent) continue to lead the way in Halloween shopping. Decorations (30 percent), costumes (19 percent), alcoholic (19 percent) and non-alcoholic beverages (17 percent), as well as makeup and cosmetics (15 percent), follow behind.
Upper Austrians and Salzburgers particularly keen to spend on Halloween
According to the survey, consumers in Upper Austria and Salzburg spend a lot on Halloween (89 euros on average), as do those in Tyrol and Vorarlberg (84 euros on average). In the federal capital, an average of 70 euros is spent, while in Lower Austria and Burgenland the figure is 65 euros. Halloween is celebrated more modestly in Styria and Carinthia, with an average of 63 euros.
- Source: Vienna.at/picture: pixabay.com
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