New vaccination campaign with special focus on younger people

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The campaign of “Österreich impft” (Austria vaccinates) will aim at “the biggest worries and fears of the younger and young people”.

38.5 percent of new Corona infections in Austria affected under-25s in the previous week, AGES data show. At the same time, vaccination rates are worse the younger the age groups. With a new campaign, starting (today) Friday, “a special focus will be placed on younger people,” reported by APA. For this purpose, advertisements and spots will be placed and a focus will be placed on social media.

“Increasing vaccination coverage is our goal,” it was stressed about the campaign. “Every person who still gets vaccinated brings us one step closer to ending the pandemic.” On the one hand, the initiative of the Red Cross (WCC) and the federal government, with numerous medical experts and corporate partners, was about reaching a broad population, but there were “of course also special groups,” it said in response to an APA query.

Focus on concerns of the “worries and fears of younger people and young people
Younger people are now to be particularly informed and motivated. The campaign of “Austria vaccinates” will aim at “the biggest worries and fears of the younger ones and young people”. These include unfounded fears about having children and covid vaccination. More focus is also to be placed on multilingual info, it was explained. The success of the campaign will not be determined by a specific vaccination rate in the target groups. “Every person helps us now,” it was emphasized.