“Price shock”: Apple’s iPhone 15 significantly more expensive

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There are still many months to go until its expected unveiling next fall. Still, insiders want to have already learned that the iPhone 15 will come up with an “innovation” that many consumers would probably be happy to do without – namely, a hefty price increase. Many US media are already talking about a “price shock.”

As “Forbes” and “LeaksApplePro” report concerning a person familiar with the matter, Apple is to move away from its previous designation for the upcoming 15th iPhone generation and make the top model, which has been dubbed “Pro Max” to date, the “Ultra.” Its starting price is supposed to be $1299, a hefty premium of $200 compared to the current iPhone 14 Pro Max. In this country, the entry-level price for the iPhone 14 Pro Max is 1449 euros.

“It will be a more expensive iPhone. Even in the United States,” the insider said. The reasons for this, he said, are a lower profit margin from year to year, rising inflation costs, and, last but not least, inflation.

“LeaksApplePro” notes that “we don’t know the situation for the other devices in the lineup.” However, with the iPhone 15 Ultra’s starting price at $1299 and the one terabyte storage model potentially costing as much as $1799, “this will likely impact the rest of the lineup, as Apple does not like a high price gap between products within the same lineup.”

However, buyers of the Phone 15 Ultra should also get more for their money. According to the report, the most miniature model will ship with at least 256 gigabytes of storage instead of the previous 128 gigabytes, which would mitigate the price hike somewhat.

In addition, according to the insider, the upcoming flagship iPhone will be equipped with two cameras on the front, have a faster USB-C port with Thunderbolt 4 (40 gigabits per second), and be made of titanium.

The material is said to be three to four times harder and thus more robust than the stainless steel used so far, but also considerably more expensive: The price per kilo for titanium is currently between 35 and 50 US dollars, according to “Forbes,” while a kilo of stainless steel only costs around 1.50 dollars.