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Jam, eggs, honey, cheese—opinions differ when it comes to breakfast. Some prefer sweet, others savory. Some people are content with just a cup of coffee. The Gallup Institute has now surveyed 1,000 Austrians about their breakfast habits on behalf of the Viennese jam manufacturer Staud’s.
The survey revealed that almost three-quarters of respondents eat breakfast regularly during the week, and as many as 87 percent do so on weekends. Sixty percent of those who generally eat breakfast do so every day. Among the over-65s, the figure is even higher at more than 80 percent. During the week, respondents spend an average of 10 to 20 minutes eating breakfast, and usually longer on weekends. 85 percent eat breakfast at home during the week, and 94 percent on weekends.
Most people eat sweet foods
And what do Austrians typically eat for breakfast? The majority (39 percent) eat sweet foods. This includes bread and pastries as well as jam, honey, other sweet spreads, and cocoa. Thirty-one percent prefer a savory breakfast, i.e., bread and pastries, cheese, sausage, eggs, and vegetables. Twenty-three percent are classified as the “healthy type.” In the study, this includes muesli, yoghurt, fruit, smoothies, and protein shakes. The remaining seven percent eat a mixture of both. Austrians drink coffee most frequently – both during the week (73 percent) and at the weekend (76 percent).
Most of the respondents (almost 70 percent) said they eat breakfast because of its positive effects on the body (energy supply, performance, concentration). Half do so to satisfy their morning hunger, and just as many to improve their mood in the morning.
Connoisseurs and health-conscious individuals
27 percent are classified as connoisseurs: they enjoy a hearty breakfast, eating whatever they like. 22 percent are health-conscious: they want to eat a balanced, healthy, and nutritious diet. 18 percent prefer a quick, practical breakfast. Seven percent eat on their way to work. 26 percent do not eat breakfast.
The survey questioned 1,000 people over the age of 18. The survey period took place between April 9 and 23, 2025.
- source: diepresse.at/picture:
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