Mega rush for new Apple smartphone in Vienna city center

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A huge crowd is causing a stir in Vienna’s city center. Reason: Countless people make a pilgrimage to the sales launch of the new iPhone.

Around 6:00 a.m. on Friday, countless iPhone fans were waiting for the Apple store on Kärntner Straße to open. The cell phone giant sold the iPhone 14 Pro for the first time on Friday.

Since 8.00 a.m., the Apple cash registers in Kärntner Straße are running hot – hundreds of people came long before the store opened in the heart of Vienna to get their hands on the latest smartphone technology from Apple.

The new top model from the iPhone series is the 14 Pro, which has received a revised camera with a higher resolution. Introduced in 2017 with the iPhone X, Apple is now saying bye-bye to the notch: The sensor bar at the top of the display – also called the notch – has been shrunk and is now shaped like a pill. This gives the front a tidier look.

New: The iPhone can communicate at breakneck speed via satellites and thus directly send an emergency call if you don’t have regular reception. According to Apple, the development of the function took several years. The antennas in the cell phone are used for this purpose. However, the device must be pointed directly at a satellite. The iPhone helps with this.

Those who want to have fun with the latest Apple smartphone will have to dig deep into their pockets: The iPhone 14 starts at 999 euros, the iPhone 14 Plus at 1,149 euros. Pre-orders have been possible since September 9, and the iPhone 14 and iPhone 14 Plus will be available from September 16.

The iPhone 14 Pro costs at least €1,299, and the iPhone 14 Pro Max at least €1,449. Both models are also available for pre-order from September 9 and will be available from September 16. The most expensive model of the new iPhone comes to 2,099 euros – the iPhone 14 Pro Max with one terabyte of storage.

On the same date come the watches: The Apple Watch SE starts at 299 euros, the Apple Watch Series 8 at 499 euros, and the Apple Watch Ultra follows a week later from 999 euros. The AirPods Pro 2 can also be pre-ordered from September 9 and purchased from September 23, starting at 299 euros.