That was it for the bird. Step by step, the little blue peacock disappeared from the Twitter platform. First at the app’s official profile and later in the browser view of the platform. Instead of the bird, which was the logo of the short message service since its founding in 2006, a bold black X is now emblazoned there. This is not only the new logo but also the new name of the platform.
Twitter CEO Elon Musk has thus rebranded a globally known brand with a great recognition value. The project has been known for some time, but the reasons for it are not. Since Musk bought Twitter last October for $44 billion and laid off half of its employees, he has slowly but surely led the platform to its death.
Due to a lack of moderation and blocking, far-right accounts and tweets have multiplied on Twitter. Technical problems ensured that users were more often unable to access the app. Musk abolished verification and introduced a paid subscription, limited the number of tweets that could be seen, and turned an already mediocre medium into an unusable mess. This drove away not only users but also advertising customers. Advertising revenue is said to have halved since Musk took over.
But for Musk, none of this probably matters much. The ultra-rich right-winger earns his money with Tesla and Space X. Twitter is just a game to him. Twitter is just a toy to him.
When we used to get new Barbies as gifts, we also quickly lost interest in them. First, we’d cut off their hair. That usually looked weird. The only thing that helped was eccentric clothes or painting the coat. The result was a disaster, usually with a doll rotting in a cardboard box without arms or legs.