Austrians are eating less and less meat

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Just over a quarter (27 percent) of the Austrian population is eating slightly less meat compared to two to three years ago, while eleven percent are even consuming significantly less meat.

Women have reduced their consumption more than men. Consumption has remained the same for around half of those surveyed (52 percent), according to an Iglo trend study of 1,015 respondents published on Wednesday. Households with children often eat more meat, with 14 percent increasing their consumption.

Over a quarter of Austrians are eating less meat
For two-thirds of people, the main reason for not eating meat is animal welfare or animal protection. Health is a very important reason for 28% and 41% for 41%, while climate and environmental protection are relevant reasons for just over half (21% very, 35% somewhat). For eight out of ten people in the over-50 age group, health reasons are decisive, while climate protection (52%) plays a comparatively minor role for younger people (18 to 29 years). However, it is exactly the opposite.

A third always finds meat alternatives better
However, not everyone is cutting down on meat out of ethical convictions; some people have simply developed other preferences or are more considerate of the eating habits of other people in the household. A third also thinks that meat alternatives are getting better and better.

Vegetables are often an alternative to meat
The most common alternative is more vegetables on the plate—87 percent. Around three people eat meat-free pasta or rice dishes more often, while one in two people is increasingly turning to lentils, beans, or other pulses. 44 percent eat fish more often, and around a quarter say they eat cereal loaves, grilled or baked cheese, or desserts more often. One-fifth of people eat meat alternatives more often, and one-sixth eat tofu.