Austrians use their cell phones 36 times a day

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Most Austrians say they spend too much time on their cell phones. A survey of 500 smartphone users conducted by the consulting firm Deloitte revealed that they use their digital devices an average of 36 times daily. Almost a third also stated that they spend at least four hours daily on their phones.
According to the survey, the device is particularly popular among 14- to 29-year-olds, who use their cell phones for more than five hours daily. “At the same time, many people are increasingly critical of consumption, with almost two-thirds wanting to limit it in the future. Although it is unlikely that this will impact sales figures in the foreseeable future, network operators and hardware manufacturers should take the changing consumer perspective seriously,” explained Florian Brence from Deloitte Austria.

The feeling of a waste of time
There are many reasons for the increasing skepticism towards digital companions. A third frequently loses themselves in smartphone use and feels they are wasting valuable time. Almost a quarter also feel uncomfortable being out and about without a cell phone or having no reception, and 21 percent even feel compelled to look at their device constantly.
“Overstimulation, exhaustion, or sleep disorders—many Austrians suffer from excessive smartphone consumption. So it’s no wonder that six out of ten respondents have already taken concrete measures to reduce this,” said Brence.

The desire for a digital detox
Although there is certainly a desire for a digital detox among the population, everyday life without a smartphone seems increasingly difficult to manage. In addition to daily communication through messaging (85%) and phone calls (81%), it is primarily used for surfing the internet (80%), checking traffic and weather information (61%), and the latest news (45%), or as an alarm clock (60%). The small devices are also frequently used for navigation and contactless payment. “Despite numerous concerns, the general public will not radically abandon smartphones in the future,” emphasized Brence.

  • source: APA/picture: pixabay.com

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