MASSIVE PRICE INCREASE: Netflix raises subscription price in Austria

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Austrian customers of the video streaming provider have to dig much deeper into their pockets.

While Netflix in Germany (due to the reduction in VAT) has recently reduced its prices until the end of the year, the situation is different in Austria. Here customers have to dig deeper into their pockets with the video streaming market leader. Of the three available subscription variants, two will become more expensive.

Increase of up to 24 Euro per year
Instead of the previous 11.99 euros per month, 12.99 euros per month must now be paid for the HD subscription. Seen over the year, this means a plus of 12 euros. The price increase for the Premium subscription is even more severe. For this, two euros more per month are due. In concrete terms, the price here rises from 15.99 to 17.99 euros. This means that customers will have to pay 24 euros more per year. The basic subscription is exempt from the price increase. Netflix will continue to offer this for 7.99 euros per month.

Boom during Corona
At the beginning of the corona virus crisis, streaming providers experienced a real boom. Netflix also gained many new customers. Recently, however, growth has slowed down again. In addition, the market leader is facing increasingly strong competition. Especially Disney+ has been on the road to success since its launch. But Apple TV+, Sky, Dazn & Co are also putting Netflix under pressure. The price increase is probably intended to push growth and cover the high costs of in-house productions.

— Hector Pascua, Source: netflix.com and news agencies

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