Netflix Raises Subscription Prices in Austria and Germany After Two-Year Pause

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Netflix is increasing its subscription prices in Austria and Germany, marking the first adjustment in more than two years. According to updated information on the streaming provider’s website, all major plans in both countries are affected.

Price hikes across core plans

The Basis subscription in Austria now costs 10.99 euros per month, up from 8.99 euros. The Premium tier — offering 4K resolution and 3D sound — rises from 19.99 to 21.99 euros. The Standard plan increases from 13.99 to 15.99 euros.

In Germany, the ad-supported tier also becomes more expensive: the monthly price climbs from 4.99 to 6.99 euros. Austria will not receive the ad-supported option until next year.

Additional fees for shared accounts

Since Netflix began cracking down on password sharing outside a single household, users who access an account from another location must pay an extra fee. In Germany, this surcharge rises from 3.99 to 4.99 euros for the ad-supported plan. For Standard and Premium subscriptions, the fee increases from 4.99 to 5.99 euros.

Regular adjustments as part of Netflix’s strategy

Netflix last raised prices in Austria and Germany in April 2024. The company, which remains the most widely used streaming service in both markets, has repeatedly defended its pricing strategy by pointing to ongoing investments in content and platform improvements.

“Da wir den Mehrwert, den wir unseren Mitgliedern bieten, kontinuierlich erhöhen, bitten wir sie gelegentlich, etwas mehr zu bezahlen,” the company states — a message it has used consistently during past price adjustments.

So far, customer acceptance of higher fees has remained strong enough for Netflix’s business to continue growing, despite increased competition and shifting market dynamics.