Survey: These are Austrians’ most common New Year’s resolutions for 2024

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Sport, losing weight, or a healthier lifestyle: New Year’s resolutions are simply part of New Year’s Eve. This year, there are big differences in the plans of singles and people in a relationship.

85 percent of Austrians have New Year’s resolutions.

This is according to a study conducted on behalf of the online dating agency ElitePartner by the digital market and research institute Marketagent.com. From November 29 to December 9, 2023, 1,510 web-active Austrians between the ages of 18 and 75 were surveyed, 476 of whom were single. The results are representative of the Austrian population as a whole.

Sport, nutrition and travel are among the top resolutions for 2024
Over a quarter of respondents (27%) intend to do more sports in 2024. Men, in particular, set this as their most important New Year’s resolution (30 percent vs. 25 percent of women). This is followed by a healthier diet and the goal of losing weight (24% and 22%, respectively). A fifth of Austrians (21%) would like to take more time for themselves in the new year. Women, in particular, have this resolution for the coming year (25 percent vs. 17 percent of men).

The top three resolutions of Austrian singles are to do more sport (25 percent), to take more time for themselves (22 percent) and to travel more (21 percent). In contrast, after doing more sport (29 percent), respondents in a partnership mention a healthier diet (27 percent) and losing weight (25 percent).

Differences in the New Year’s resolutions of singles and single people
The study shows exciting differences between the New Year’s resolutions of domestic singles and those living in a relationship. A healthier diet and the topic of “losing weight” are significantly higher on the list for those in a relationship than for singles (27 percent for those in a relationship vs. 19 percent for singles and 24 percent vs. 18 percent respectively). Two in ten people in a relationship (20%) plan to spend more time with their family, compared to 12% of singles.

Singles want to travel more, be more self-confident and further their education in 2024
After the desire to devote more time to themselves (22 percent), singles put travel higher on their priorities in the new year than couples (21 percent vs. 15 percent). 15 percent of singles plan to be more self-confident and come out of their shell more (9 percent of couples). Further education is a more important concern for singles than people in relationships (14 percent vs. 7 percent), as is the desire to get ahead at work (singles 11 percent vs. single people 7 percent).

Interesting: Austrian singles strongly desire to be struck by Cupid’s arrow in the new year: 65% want a partner by their side. However, this wish is not a high priority regarding New Year’s resolutions. Only four percent have made a resolution to look for a partner actively.

The turn of the year is often also a time for self-reflection
“New Year’s resolutions can have the power of self-actualization, especially if they are firmly anchored within us. Because consistent change comes about when we set ourselves realistic and concrete goals that we are convinced of. This makes it easier for us to develop the confidence to successfully achieve our resolutions through our actions. The last day of the year is often an emotionally charged evening that many people use not only for a night of partying but also for self-reflection. When reviewing the past year and looking ahead to the coming year, many are motivated to start with themselves. Those who have spent the turn of the year without a love at their side often feel reminded to take care of themselves and consciously shape the exciting journey of finding a partner,” says ElitePartner psychologist Lisa Fischbach.

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