The Viennese are spending an average of 50 euros on gifts for St. Nicholas this year, a survey shows. Chocolate Nikolaus, fruit, and cash are especially popular gifts.
Many chocolate Santa Clauses are once again being sold over the counters of confectionery manufacturers in Vienna these days – but of course, there is also the occasional Krampus.
Survey shows that Viennese like to give presents for St. Nicholas
According to a recent KMU Forschung Austria poll, seven out of ten Viennese want to give at least one small gift to St. Nicholas on December 6th. Children under the age of 10 (43 percent) and their own partner (32 percent) are among the most likely recipients.
Only 28 percent of Viennese say they do not want to give presents to anyone. On average, gift-givers in Vienna spend 50 euros on Santa Claus.
Chocolate Nikolo is a classic gift
The Viennese Santa Claus mainly brings chocolate and other sweets (72 percent). A chocolate Santa Claus or Krampus is almost certainly included in every bag, but fruit such as apples or mandarins, dried fruit, and nuts, particularly hazelnuts, walnuts, or peanuts, are also included. Cash (18 percent) and toys (16 percent) are also given as gifts.
Viennese do their St. Nicholas shopping in stationery stores
The Viennese prefer to do their St. Nicholas shopping in physical stores (80%), but one in every four also buys something online. 26 percent of the Viennese look forward to having a meal with their loved ones on St. Nicholas Day. One in every ten Viennese fills their boots, and one in every ten Viennese dresses up as Santa Claus and visits the children.
60 Viennese confectioners offer a large selection
“We still have around 60 confectioners in Vienna. They provide regional, sustainable, high-quality products for the St. Nicholas festival. “A visit to the traditional stores is a unique experience: you can get inspiration and advice, see the goods, and taste them,” says Margarete Gumprecht, Chairwoman of the Vienna Chamber of Commerce’s Trade Division.
A stroll down the aisles reveals everything your taste buds, heart, and soul require: handmade Nikolaus, cola crackers, liquorice, cracked almonds, special hollow figures made of dark or white chocolate, traditional sweets, pralines, and much more.
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